Profusion Publishers - Independent British Publishing House, based in London


Romanian Film Festival 2014 - Day 1 - 26 July 2014

28 November 2013, 6.30pm, Curzon Soho
‘JAPANESE DOG' - UK Premiere
Director: Tudor Jurgiu
Special guest: actor extraordinaire Victor Rebengiuc

The Romanian Film Festival in London (RFF) is an annual celebration of Romanian culture, a unique opportunity to enjoy a showcase of Romania's most exciting new films. RFF is organised by Profusion International.
See you in November 2014 for the 11th Romanian Film Festival in London!

Tags: 2013, Day1, Rebengiuc
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crocus field in spring

Spring is rightfully seen as the season of life, the season when hope and love are definitely in the air. Spring is also the season when nature comes again into its own after its long winter sleep. It is no wonder, then, that wherever you go around the world you are likely to find events and customs that are celebrations of Spring. Romania surely makes no exception.

The Celebration of Love:
DRAGOBETE is a celebration of love and fertility, with roots in the ancient pagan past. It takes place, traditionally, on the 24th of February. The legend has it that there used to be no love on the earth, and that Dragobete, himself a supernatural being, took the gift of love from the gods and gave it to mankind. In the olden days, people believed that those who were still single on the day of Dragobete would remain so for the rest of the year. On the contrary, those who celebrated Spring as part of a couple would enjoy luck and abundance. It was also believed that, non-migratory birds started looking for mates and built their nests on the day of Dragobete, so that they would be blessed with offspring.
During the communist years, Dragobete was not an officially sanctioned celebration. This lead to the custom losing popularity in urban areas, opening the way for another celebration of love to take over, after the 1989 revolution. Yes, it’s Valentine’s Day, imported directly from the US, with all its attendant special offers and dedicated products. Maybe as a resurgence of traditional celebrations in recent years, maybe as a fight back against rampant consumerism, the Romanians have started to reclaim their own ancient celebration of love. Dragobete has made a welcome comeback and is here to stay. 

The Celebration of Spring:
The celebration of Spring by excellence is MĂRȚIȘOR, the first day of March. To use a Romanian expression, this feast is as ancient as Earth itself (veche ca pământul) and it comes from our forefathers and ancestors (din moși strămoși). Tradition dictates that, on this day, men should give the gift of a double-threaded red and white string to the women in their families and those of their closer acquaintance. The colours of the string, red and white, recall a time of pagan beliefs: red symbolises blood and death, and white, purity and rebirth. Over the years, small charms and coins came to be attached to the string – this small trinket or charm is called mărțișor as well. Nowadays the charms generally take the form of flowers or animals. They can be made of a wide range of materials, from wood and plastic to silver, gold, and precious stones. As the first day of March approaches, the mărțișor makers gather at the corners of the big public squares to exhibit their wares. People shop around for the best prices and most appropriate models, but the final days of February can witness shopping frenzies bigger than any shopping mall has ever seen, where almost everything will get sold. The immense popularity and ubiquity of the mărțișor means that people who try to shirk their responsibility of giving away the charm to their loved ones are seriously frowned upon.
Once given away, the mărțișor – including both the string and the charm - has to be worn pinned to the lapel for the following week. In some parts of the country tradition says that after one week, the string needs to be tied to a flowering tree. By doing this, people ensure they will have good luck and a good crop. A version of the custom of mărțișor is also found in the Republic of Moldova, and in Bulgaria as well, where it is called Martenitsa. In Bulgaria it involves only a red and white twine tied to the wrist of people’s loved ones. So if you happen to see red and white string tied to trees in the parks of Britain and Europe, you will now know what they stand for.

The Celebration of Women:
Chance had it that mărțișor is accompanied in Romania by MOTHERS’ DAY, which is celebrated on International Women’s Day, on the 8th of March. Ask any Romanian what happens on 8th of March and they will tell you: Mothers’ and Women’s Day. The majority of people have forgotten, or might simply have no idea, that things have been so for only a (relatively) short time, and that Mother’s Day, as we know it, was imported straight from Soviet Russia at the end of the 1940s. Originally used as the communist regime’s flagship for women’s issues, it seems it was adopted by the people quite willingly. Being very close to the traditional celebrations of 1st of March also helped, the existing popular tradition turned an imposed political event into a well-loved holiday.
So it is that the 8th of March became the day when women, especially mothers, could be lavished with small gifts and flowers. As in other counties on Valentine’s Day, the price of flowers skyrockets on Mothers’ Day in Romania. Businesses, stores and local authorities around the country compete to bring special offers for women, from free coffees and flowers to discounts. There have also been official pardons for minor motoring offences. Although, from 2010, there has been an official Mothers’ Day in Romania, on the first Sunday in May, it will probably take a very long time for it to take over the function of 8th of March as both Mothers’ and Women’s Day.

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As an aside to mărțișor and Mothers’ and Women’s Day, it has to be said that certain categories of women were (and still are) the main beneficiaries, and teachers are especially spoilt for choice. Why? Because all the pupils and students in their classes will bring mărțișor charms and flowers. Teachers will have to take hard decisions, as the lapels of their jackets or coats are almost always too small to display all the charms received. Anyone with female relatives in the teaching profession can tell stories of drawers filled with mărțișor charms of all sizes and colours, a stash which was raided the following year, in the good spirit of recycling. One week later, on 8th of March, it seemed that one can never have enough vases in the house. As a sign of appreciation, teachers would receive bouquet after bouquet, returning home with giant bunches of multicolour flowers.

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Day 5

2 December 2013, 6.30pm, EBRD
'HAPPY FUNERALS' - UK Premiere (Director: Horațiu Mălăele • România 2013 • 111 mins)
Plus Q&A with director and lead actor HORAȚIU MĂLĂELE
More on:
Copyright © 2014 Profusion International

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Ramona Mitrica despre promovare culturala in Marea Britanie la TVRi - 05 January 2014

Ramona Mitrica, director Profusion International,
despre promovare culturala in Marea Britanie,
la emisiunea „Lumea si noi" pe TVR International. Realizator Doru Ionescu.
4 ianuarie 2014,

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 Festival director Ramona Mitrica with Profusion scholar Simona SusneaFestival director Ramona Mitrica with Profusion scholar Simona Susnea

As part of its ten year celebration, the Romanian Film Festival in London announced the inaugural annual Profusion scholarship scheme. 

The aim of the Profusion scholarship is to contribute to the development of young film makers with a Romanian background.

The 2013 scholarship was launched at a special event during the Festival, in the presence of the first recipient: the young Romanian cinematographer Simona Susnea.

The 2013 scholarship, with the value of GBP 1,500, consisted of:
- a stay of one week in London, during The Romanian Film Festival in London, and
- a GBP 500 contribution towards Simona Susnea’s tuition fees for the National Film and Television School in London (NFTS), where she is currently enrolled as an MA student.
The funds guaranteed by the scholarship covered the cost of travel Bucharest-London-Bucharest, local transport in London, hotel accommodation for one week, per diem, tickets for screenings.

The scheme also offers assistance in the fields of fund raising, supervision and mentoring. In 2014 the Profusion scholarship scheme intends to promote films based on the diasporic experience and to encourage the development of young filmmakers growing up in the diaspora.

Simona Susnea is a photographer and a DOP. She graduated from the Faculty of Cinematography of the National University of Theatre and Cinematography in Bucharest, Romania. She has been recently accepted by the National Film and Television School in London to continue her studies and obtain a Cinematography MA. In 2011, through the Media Mundus program of the European Union, Simona received a scholarship in order to participate to the prestigious Budapest Cinematography Masterclass, led by Vilmos Zsigmond, ASC. In 2010, Kodak Romania offered her the cinematography award for Romanian film. Her portfolio has been appreciated by cinematographers such as John Bailey, ASC, and Andy Fallon, and her short films were presented at international festivals such as Cannes International Film Festival. More details on

My Festival experience and the Profusion scholarship:
“Taking part in the Romanian Film Festival in London meant a double celebration for me.

First, this was my first time in the festival and it happened to be for the 10th year anniversary of the RFF. I was happy to be able to join the audience, the personalities and the Romanian artists celebrating the success and achievements of our cinematography. I believe this is an important event not only because of that, but also because it brings together people from the Romanian community as well. It was a pleasure for me to meet the organising team and to get a glimpse at what it takes to make this happen and bring the films in front of the audience. After experiencing this, I would like the films which I’ll make in the future, after graduation, to be selected and brought in front of the British-Romanian audience.

My second reason for celebration was the fact that the organisers of the RFF, Profusion International creative Consultancy, inaugurated a scholarship scheme and I had the honour to be awarded the first scholarship. The Profusion scholarship brought me nearer my dream of studying at the NFTS and is helping me in the process of raising the necessary funding in order to cover my tuition fees. Gaining this scholarship strengthened my belief and determination in pursuing my plan and trusting it will be successful. Young people need guiding and mentorship in order to make it to the top, and I am very lucky to have the backing of Profusion. I thank them for this opportunity, for their initiative and for the efforts they make in order to promote Romanian cinematographers.” - Simona Susnea

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Convorbiri Romanesti = Dialogue - 21 December 2013

 Convorbiri Romanesti

Convorbiri Romanesti

Convorbiri Romanesti = Dialogue

Your space for all things Romanian. The latest Cultural News, up to date Events Diary, exciting Interviews and more. Much more. Join us for a meaningful DIALOGUE.
The magazine’s aims are to create a positive image of the community not only for the members of the Romanian diaspora, but also for the UK community at large.
Convorbiri creates connections and openings by inspiring and instigating exchanges of information and knowledge.

Convorbiri Romanesti este o revista culturala, in format electronic, editata in Marea Britanie de Profusion International.
Apare lunar si este dedicata promovarii culturii romane. Editata in limba romana, cu rezumate in limba engleza, Convorbiri contine stiri culturale, interviuri, portrete, povesti de succes, recenzii, corespondente, recomandari.
Acest proiect este realizat cu sprijinul Ministerului Afacerilor Externe – Departamentul Politici pentru Relatia cu Romanii de Pretutindeni.

Web site:
Facebook page:
Tel: +44 7456 542570 

Convorbiri Romanesti - sigla

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GHiDUL ROMÂNESC (ediția online) poate fi accesat aici - 17 December 2013
Ghid romanesc

Ediția tipărită va fi distribuită la toate punctele de interes ale românilor din Marea Britanie (biserici, consulate, magazine, restaurante, în toate coletele distribuite de Albinuta UK, prin intermediul partenerilor ROMANi ONLiNE, la evenimentele românești, în aeroporturi etc), începând cu luna ianuarie 2014.

Acest proiect este realizat cu sprijinul Ministerului Afacerilor Externe – Departamentul Politici pentru Relaţia cu Românii de Pretutindeni.


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Your Book for Christmas! - 16 December 2013


Your Book for Christmas!
after you’ve disembowelled the Christmas turkey,
after you’ve sorted out the crying children,
after you’ve had that definitive quarrel with your disagreeable father/mother/brother/sister/aunt/uncle (take your pick),
after you’ve been sick…
RIMARU – BUTCHER OF BUCHAREST – by Mike Phillips and Stejarel Olaru
Available in Paperback: (£7.22) and on Kindle: (£3.08)

1970-71 Bucharest’s dark streets were haunted by a ruthless killer with vampire propensities. Vet student Ion Rimaru, tried and shot, was communist Romania’s own Jack the Ripper.

“An inexorable accretion of detail, maintaining a firm grip on the reader's attention... a cool, uninflected narrative that allows the facts to speak for themselves to chilling effect... the customary banality of evil, but also the fashion in which that evil can flourish in a totalitarian state. It is a chilling and salutary read.”
Barry Forshaw - writer and journalist - British Crime Writing: An Encyclopedia

“... a fascinating read that frames a factual account of the crimes within their social environment, while examining their impact on the culture, and their lingering legacy in the present day.”
George Nott - Enfield INDEPENDENT


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O2 International Sim are proud sponsors of the 2013 Romanian Film Festival - 22 November 2013

O2 International Sim are proud sponsors of the 2013 Romanian Film Festival

Tags: O2
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EUROTOP proud sponsors of Romanian Film Festival - 12 November 2013

EUROTOP proud sponsors of Romanian Film Festival

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